Do you remember Hyram’s video where he travelled all the way to the Philippines and was stunned by the insane selection of whitening and bleaching skincare products? 

Despite the bad rap that whitening-focused skincare has received, local beauty has evolved tremendously. As I’ve mentioned in one of my previous articles, Filipino brands have shifted from outdated beauty ideals to skincare that prioritizes skin health and effectiveness.

Read more about that here.

But Filipino skincare isn’t just changing, it’s thriving. These brands are carving their own paths to prioritize modern, skin-friendly formulations that aren’t just for Filipinos but are sure to cater to anyone with different skin issues. Their uniqueness ensures that whatever your concern, you’ll find something tailored to you.

And if there’s one thing that might surprise not just Hyram, but beauty enthusiasts everywhere, it’s that Filipino skincare is more than just one thing. These 7 brands prove that it’s innovative, inclusive, and can be globally relevant.

1. Balansè Skincare 

Balansè was created out of frustration rooted in real skin struggles. The founders knew firsthand how harsh products and misinformation could ruin your skin. Whether dealing with hormonal acne from PCOS or reactive skin damaged by “quick fixes”, they set out to create a brand that prioritizes gentleness over trends. In Balansè, skincare isn’t a race, but rather a journey of healing.

HERO PRODUCT: Probiotic Gentle Cleanser

This is the kind of ultra-gentle cleanser your skin will thank you for. It cleanses with such a cooling experience without stripping, leaving your face feeling fresh and never tight.

KEY INGREDIENTS:

• Saccharide Isomerate – a moisture-binding ingredient that helps strengthen the skin barrier and support hydration. 
• Aloe Vera & Centella Asiatica – hydrate, soothe, and calm irritation for a balanced, refreshed feel.
• Chamomile & Licorice Extracts – help reduce redness, brighten skin, and provide antioxidant protection.
• Green Tea Extract – a powerful antioxidant that helps defend against environmental stressors. 

If you’ve ever washed your face only to feel it screaming for moisture right after, this is your fix. It’s a soft, nurturing cleanse that preps your skin for everything else to come.

Want to try it for yourself?

Shop here:

Shopee 🛒 / Lazada 🛒

2. CKIN

Ckin is more than just a skincare brand, it’s a movement towards self-acceptance. Born from founder Camille Co-Koro’s personal struggles with acne, CKIN was created with a strong focus on skinfulness (skincare + mindfulness). The brand champions daily rituals that nourish not just your skin, but also your well-being. No more chasing flawless skin, CKIN is about feeling good in your own, just as it is.

HERO PRODUCT: The Skinfulness Hydrator 

Imagine a moisturizer that does more than just hydrate. It soothes, strengthens, and restores balance to your skin. The Skinfulness Hydrator is a lightweight, deeply nourishing formula powered by:

• Niacinamide & Centella Asiatica – to calm redness, strengthen the skin carrier, and even out skin tone.
• Shea Butter & Ophiopogon Japonicus Root Extract – for deep yet breathable hydration that locks in moisture.
• Rambutan Leaf Extract & Tocopheryl Acetate (Vitamin E) – a duo packed with antioxidants to protect and revitalize tired skin.

Perfect for acne-prone and sensitive skin, this moisturizer is about more than just hydration; it’s about restoring confidence and peace in your skincare journey.

Want to try it for yourself?

Shop here:

Lazada 🛒

3. Croia

Croia believes that skincare should be simple but effective. Created by two women who personally struggled with acne and eczema, they focus on gentle formulas that cater to even the most sensitive skin.

HERO PRODUCT: 2% Salicylic Acid Cleanser

A non-stripping, well-balanced acne cleanser that tackles breakouts without over-drying.

KEY INGREDIENTS:

• 2% Salicylic Acid + Zinc PCA – to clear pores, regulate sebum, and prevent breakouts.
• Panthenol & Allantoin – to keep your skin hydrated and calm even while treating acne.
• Ceramide NP – to repair and strengthen the skin barrier.

For anyone who’s struggled with harsh acne washes that leave your skin feeling wrecked, this one gets the job done without compromising your skin’s health.

Want to try it for yourself?

Shop here:

Shopee 🛒 / Lazada 🛒

4. Dermorepublicq 

Forget the aggressive “rejuvenating” skincare trend. Dermorepublicq is here to prove that gentle targeted formulations based on skin issues work just as well, if not better. This Marikina-born brand offers affordable, effective formulas for people who want results without compromising skin health.

HERO PRODUCT: 5% Niacinamide + Hyaluronic Acid Serum

An essential serum for those who want hydration, repair, and barrier support – all in one bottle.

KEY INGREDIENTS:

• 5% Niacinamide – brightens skin, reduces redness, and controls oil.
• Hyaluronic Acid & Aloe Vera – a hydration dream team that plumps and soothes dry, irritated skin.
• Snail Mucin & Cucumber Extract – to calm inflammation and help with skin repair.

Designed for sensitive and acne-prone skin, this serum is all about nourishing without overwhelming. Perfect for beginners and skincare minimalists.

Want to try it for yourself?

Shop here:

Shopee 🛒 / Lazada 🛒

5. Klued

Klued keeps things simple, yet effective, making sure every ingredient serves a real purpose. With an emphasis on education and transparency, they want you to know exactly what you’re putting into your skin, and why.

HERO PRODUCT: 0.1% Retinol + 0.& Bakuchiol Serum

If you want the benefits of retinol but are worried about irritation, this powerful yet gentle serum is your answer:

KEY INGREDIENTS:

• 0.1% Retinol + 0.3% Bakuchiol – a dynamic duo that smooths texture, refines pores, and fights signs of aging without harshness.
• Grape Seed & Sunflower Oils – for added nourishment and to cushion potential dryness.
• Centella & Aloe Vera – to calm and protect skin from irritation.

This serum is a smart entry point into retinol. Effective yet balanced, giving you results without the dreaded peeling.

Want to try it for yourself?

Shop here:

Shopee 🛒 / Lazada 🛒

6. Saipo

Saipo is all about simplicity, honesty, and sustainability. They’re not just making skincare, they’re building a community that values clean, cruelty-free, and eco-conscious beauty.

HERO PRODUCT: Dropt This Exfoliating Toner

This toner means business. With a potent blend of exfoliating acids and skin-loving extracts, it’s designed to smooth, brighten, and refresh.

KEY INGREDIENTS:

• Salicylic, Glycolic, Lactic & Citric Acids – for a well-rounded, effective exfoliation.
• Papaya & Cucumber Extracts – to gently resurface and hydrate at the same time.
• Centella & Witch Hazel – to calm any potential redness or irritation.

This toner is a powerhouse for those seeking that serious ‘just-reset’ glow. This might be your new go-to. But take it slow, powerful results come with a mindful application.

Want to try it for yourself?

Shop here:

Lazada 🛒

7. Soul Apothecary

Luxury skincare shouldn’t come with a hefty price tag. Soul Apothecary makes sure of that. Their formulas focus on nurturing all skin types, including even malassezia-prone and pregnancy-safe options. They prove that high-quality skincare doesn’t have to break the bank.`

HERO PRODUCT: Radiance Boost Cream Moisturizer

If you want glowing, healthy skin without the grease, this moisturizer delivers just that.

KEY INGREDIENTS:

• Tranexamic Acid & Alpha Arbutin – to target hyperpigmentation and brighten dull skin.
• Hyaluronic Acid & Ceramide NP – to deeply hydrate and strengthen the skin barrier.
• Niacinamide & 3-O-Ethyl Ascorbic Acid (Vitamin C) – a combo that fights uneven skin tone while keeping your skin calm and resilient.
• Shea Butter – nourish and support skin repair while enhancing brightness.
• Centella Asia & Lactic Acid – hydrate, soothe, and gently refine skin texture.

It’s the perfect daily moisturizer for those who want hydration, glow, and barrier support. The all-in-one step.

Want to try it for yourself?

Shop here:

Shopee 🛒 / Lazada 🛒

These brands are proof that Filipino skincare is evolving beyond trends, offering well-thought-out formulations that address real skin needs. Whether you’re a local beauty enthusiast or discovering these brands from across the globe, now is the time to experience what Filipino skincare has to offer. 

If you haven’t found exactly what you’re looking for, you can explore more of the crowd favorites from our online shopping platforms. 

So what are your thoughts on this new wave of Filipino skincare? Have you tried any of these brands?

Share your thoughts in the comments!